Source: http://feedproxy.google.com/~r/businessinsider/~3/kBBj3Pm3ELk/how-aol-is-growing-2014-11 AOL CEO Tim Armstrong has managed to pull off something fairly impressive. He has his company’s revenue growing. Yahoo CEO Marissa Mayer, for all her accolades as product person, has yet to see real sales growth. How has Armstrong gotten AOL growing? Through automated, algorithm-based advertising, or “programmatic” in the language of the industry. Having invested heavily […]
How AOL Is Growing Despite A Flat Display Ad Business (AOL, YHOO) is a post from: go-Digital Blog on Digital Marketing Strategy